Bloom is defined as the healthy and energetic appearance of flowers. The original intention of the brand was expressed:We hope our users will be beautiful, healthy and confident like flowers blooming.
The color used by the brand logo is a gradient of blue and green.
Blue represents freedom like the sky, while green represents wildness like nature.
Infinite series design adheres to “Less is more”, less is more.Large areas of white, part of brown and black, such color is not only bold, but also as dicult as the subtraction of “parting” for life.In the extremely simplified color expression, we name it”infinite” to convey the simplicity of the main road. The more blank, the more unlimited possibilities can be created.Such color matching is also very suitable for the current popular minimalist style decoration.
Fog powder series is inspired by Pink Lake, which is known as the natural palette. It is a marvelous and amazing masterpiece of nature. The fog powder symbolizes the pink lake under the hazy moonlight, telling the natural and pure romance. At the same time, it also conforms to Bloom’s consistent brand concept, that is, the respect for the power of nature and the pursuit of the beauty of nature.
Blue returning birds mean the sky blue when birds return to their nests, representing the call for freedom and wildness. After flying over thousands of rivers and mountains, you can hide in the peaceful and deep artistic conception of mountains and dense forests. At the same time, it also symbolizes the composure and firmness of the heart after thousands of sails.
Exercise and health (External Health)
The core of our brand is to convey the connection between sports and health, as well as the importance of sports to health.
Soul and community belonging (Internal Health)
In addition to physical health, we also advocate a healthy lifestyle and spiritual guidance. This is also the core of community culture. The value of a brand is not only the material value, but also the psychological value that people give it. This is also a strong cohesion between us and users.
Environmental Protection&Nature (Earth Health)
Environmental protection is an inseparable theme of this century. Human beings share the same breath with the earth. Human consciousness determines land, environment, climate, etc. We should convey the concept of harmonious development between man and nature, which is the social responsibility of the brand.
Time never defeats beauty.We hope our users will be beautiful, healthy and confident like flowers blooming.Women’s fitness can reduce fat and shape, and maintain a beautiful figure;Women’s fitness can improve their physical fitness and become powerful;Women’s fitness can strengthen their physique and prevent common diseases;Women’s fitness can become self-confident and make themselves shine.From this starting point, we refined our professional knowledge, ideas and experience to create a new brand Bloom. Bloom brand products can effectively help women keep fit and achieve fitness goals.